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Pickle & Corn Identity

Client:

Joceline Yan

Year:

2023

Project Type:

Branding, Identity

Role:

Designer

The brief for this logo design was quite a great one - the letter 'J' but using a pickle & a corn as the base. The logo went through a couple of iterations, from an uppercase J, lowercase J to using a bisected ear of corn to using a whole cob. We settled on a simple lowercase 'j' with a kernal as the tittle to not over complicate the whole thing. The googly eyes were a last minute (but amazing) addition & direction from the client.

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